Bey-Ling Sha, Ph.D., APR, is professor and director in the School of Journalism & Media Studies at San Diego State University. Dr. Sha’s primary research program examines the intersection of identity and public relations. She is the 2016-2018 editor-in-chief of Journal of Public Relations Research, the premier peer-reviewed journal in the discipline. For her teaching, Dr. Sha was honored by the Public Relations Society of America as its 2012 Outstanding Educator of the Year. With Dr. Glen Broom, Dr. Sha co-authored the 11th edition of Cutlip and Center’s Effective Public Relations, one of the world’s leading textbooks in the field. Prior to becoming a full-time educator, Dr. Sha worked as a public affairs officer for the U.S. Census Bureau, where she helped oversee the execution and evaluation of the promotional campaign for the 2000 census, which won a 2001 Silver Anvil Award of Excellence from the Public Relations Society of America. The San Diego chapter of the Public Relations Society of America named Dr. Sha its 2007 Professional of the Year. Her pro bono professional work won the 2010 Outstanding Advocacy Award from the National PTA® and the 2005 President’s Award from the International Listening Association.